Business Website Design
A business website is any website that’s devoted to representing a specific business. It should be branded like the business (the same logo and positioning) and communicate the types of products and/or services the business offers.
By now, every business out there should have a website. It’s a widespread expectation. Every potential customer you encounter will just assume that if they Google your business looking for more information, they’ll find a website. And if they don’t, it makes the business look less professional or legitimate.
E-commerce websites are business websites, but it’s also possible to have business websites that don’t sell anything directly, but rather encourage visitors to get in contact for more information (a lead generation website) or come to a storefront if they’re interested in becoming customers.
Mobile Responsive Websites
Responsive design websites are built on a fluid flexible grid. The responsive layout resizes and re-orientates your desktop website for mobiles of any screen resolution. The need to access information quickly and on the go is now the norm!
If your website is responsive to any type of browser, including smartphones, you can dazzle your visitors by providing the ultimate experience. Just by being able to ‘read’ your content means they will stay longer on your website.
Your website is your best sales tool. Invest in it!
We’re a small business too and we understand the need to balance cost with benefit – basically getting the most bang for your buck! We believe that most small businesses can be well served with custom web design that doesn’t break the bank.
Whether you are after a simple brochure-style website to promote your services and generate leads, or looking to set up an eCommerce website, we are a web design agency that will listen to your needs and goals to offer you a transparent and tailored solution.
Don’t go for expensive. Don’t go for cheap. We are affordable and experienced, and can help your business succeed.
Are you ready to work with an agency dedicated to providing you not only with an affordable small business website, but also working with you for your business success into the future?
Looking for a small business website or eCommerce store that not only offers stunning visual appeal and mobile accessibility, but is also designed to convert your visitors into customers? Look no further!
We want your business to succeed, so all our websites are built using years of experience in user experience, search engine best practices and conversion optimisation. We aim to help you get more website traffic, leads and sales.
Do you have an existing website that needs a refresh, or are just starting on your digital marketing journey? Do you need logos, graphic design or other marketing services? The AusWeb Design team can help you achieve your business goals with our high-quality, affordable solutions.
Take your business seriously. Invest in the long haul vs the quick fix.
8 Ingredients Every Great Website Should Have
There are good websites, and then there are great websites. A great website is more than the sums of its parts, assembled with an eye for detail and with the end goal of the business in mind. A great website will represent your goods and services in the best way possible and help you succeed in your ultimate aim of generating more leads converting them to clients. So what are the elements that separate the great from the good? Here are 8 ingredients that will set your website apart.
1. First impression
An average visitor will spend less than 10 seconds on any given website. That’s 10 seconds you’ve got to make an impression on a potential customer, and get him or her to engage. Your website should be designed with this in mind. It should offer a clean, vibrant snapshot of who you are as a company and the unique value proposition you provide as a brand.
2. Clean, timeless design
Design and layout shape user experience. Uncomplicated design and efficient layout are much easier for our brains to process, making for a comfortable user experience. And the more comfortable a user is, the more likely he or she is to engage with your site. The best designers have the creative and technological know-how on bringing you a site that not only offers an intuitive experience for visitors, but is in line with your branding. They also know how to use empty space to their advantage, and don’t rely on unnecessary bells and whistles.
3. Clear information architecture
When a user comes to your website, he or she is looking to solve a problem. The route to their solution should be obvious. Intuitive information architecture arranges pages in a logical hierarchy—a sensible road map from one end of the site to the other. Each page within the hierarchy is designed with user experience as its top priority. The easier a site is for users to navigate, the more likely they are to find what they’re looking for.
4. Unique and compelling content
Even the most aesthetically stunning site is nothing without strong content in the form of first-rate copywriting. One of the best ways to differentiate yourself from the competition is with a unique and compelling brand voice. The information presented on your website should be relevant, useful, and engaging. Good copy is fun to read, tells a story, and reveals a distinctive brand personality.
5. Robust and reliable backend
Behind the scenes is where the functionality of your website is put to the test. Whether your site is a fully functioning eCommerce website or a one-page description of services, it should be developed to load quickly without bugs or quirks. Customers should feel assured that any sensitive information they provide is protected by top-notch security measures. And it’s critical that you have a support team at the ready in the event that any significant backend problems emerge.
6. SEO and digital marketing strategy
This is something we hit on a lot around here, but it really can’t be said enough. It doesn’t matter how beautiful or inspiring your website is if nobody can find it. These days digital marketing isn’t a luxury, it’s a necessity. Without search engine optimization, your site might as well live locally on your developer’s desktop. When seeking out an agency to bring your business to life online, make sure they offer comprehensive SEO and other digital marketing solutions.
7. Mobile responsiveness
It’s official. In 2019, the majority of digital media consumption now takes place on mobile devices. That means that more than half of your customers are accessing your website on their phones, tablets or other devices. Mobile responsiveness is essential to your site’s success. It’s not enough for your site to look the same on a smaller screens. It has to perform the same as well. Customers expect a seamless online experience, regardless of which device they’re using.
8. A team you can trust
At the end of the day, a website is only as good as the people behind it. Having a dedicated web design team on hand to manage site maintenance and ensure round-the-clock optimization is indispensible. What’s more, working with an agency who knows your company inside and out, and who can provide everything from logo design to social media management will ensure a cohesive brand experience for your customer base, online and off.
We’re an experienced team, helping Australian businesses grow
Your website can connect with more people than all your sales people together. Make sure your website and marketing is done right to help you sell your product or service. With millions of small businesses in Australia, you need to stand out against the competition.
Get your business online no matter what your budget is. We’ve got solutions for the cashless startup to the bustling business with a solid marketing budget.
Our hassle-free process works around you
Our friendly team will schedule regular prompts and updates to keep your website progressing. We know you have your business priorities to attend to so we will gently guide you with easy instructions and full support every step of the way.
Have a quick question? We’ve got answers.
No matter what industry you’re in, find out how we can help your business profit and grow. Get in touch today and get established online with the right foot forward!